From tough-guy lonewolves to funky light-hearted teammates After 100 years of making workwear, and outfitting over 6 million workers, Red Kap needed a restart. They were the worker’s workwear. Hardworking, team-focused, and completely lost in a sea of sameness. The category had grown stale, so who better to disrupt the category than one of its founders? Our job : A global rebrand from brand strategy, to voice, to everything in-between.